From how to get started for free to the latest SNS strategies

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　table of contents

1. Attracting customers method 1: SNS marketing
2. How to attract customers 2: Utilize metasearch advertising
3. How to attract customers 3: Free advertising space for your company to guide people to tourism articles
4. How to attract customers 4: SEO and content marketing
   
5. How to attract customers 5: Word of mouth and reviews

Introduction

In the hotel industry, effective customer attraction is an important element for winning the competition. Currently, accommodation facilities are required to utilize a variety of online and offline methods to reach their target customers. However, in order to increase your ability to attract customers while advertising costs are limited, you need to be creative.

In this article, we will introduce 5 ways to attract customers to hotels that will help you attract customers effectively while keeping costs down.
Please take advantage of these tips to help your hotel evolve into a hotel of choice.

 

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1. How to attract customers 1: Increase awareness through SNS marketing 

SNS is a powerful tool for increasing customer attraction in the modern hotel industry. By utilizing SNS platforms such as Facebook, Instagram, and Twitter, you can directly approach your target audience and effectively convey the appeal of your hotel.

　1. Attract interest with photogenic posts 
On visual-oriented social networking sites such as Instagram, it is effective to use photos and videos to convey attractive information about hotel facilities, rooms, and surrounding tourist attractions. By highlighting spots that look good on social media, such as resorts, beaches, lounge areas, etc., you can visually convey the image of your stay and attract interest.

　2. Strengthen your brand by collaborating with influencers 
By partnering with influencers, you can further increase your hotel’s visibility. By having travel and tourism influencers share their hotel experiences, it becomes easier to convey highly reliable information to their followers, stimulating their desire to make reservations.

　3. Drive engagement with campaigns 
Holding special campaigns on SNS is also an effective way to attract customers. By offering discounts on stays or access to events exclusive to your followers, you increase engagement and increase your chances of converting followers into actual customers.

　4. Easily promote your appeal with story features and reels 
Instagram and Facebook’s Stories feature and Reels are great for reaching a large number of users in a short amount of time. By posting a simple introduction to your accommodation plan and a video tour of the hotel’s facilities, you can easily promote the appeal of your hotel.

 

 

 

 

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2. Efficient exposure using metasearch advertising 

Metasearch advertising is one of the most effective means of attracting customers in the hotel industry. Metasearch sites such as trivago, TripAdvisor, and Google Hotel Ads are used by price-conscious users to compare and choose from multiple accommodation options. By placing ads on these platforms, you can efficiently reach customers.

　1. Reach your target audience directly 
Since many users visit to search for accommodation, it is possible to directly approach the target audience. By comparing prices and conditions and choosing our hotel, you can expect an increase in the number of reservations.

　2. Improving competitiveness through price comparison 
You can highlight your competitiveness by comparing rates with other accommodation facilities. In particular, by posting seasonal discounts and special plans, you can differentiate yourself from other facilities and approach price-sensitive users..

　3. Increase in traffic to official website 
We provide a link that allows users to go directly to the hotel’s official website. This will make it possible to increase reservations via the official website and attract customers while keeping fees low. Additionally, you can encourage cross-selling and offering additional amenity options on your official website.

　4. Optimization through data analysis 
We provide data that allows you to analyze your performance in detail. You can aim for more effective advertising operations by analyzing the number of ad clicks, conversion rate, user dwell time, etc. This allows you to allocate your budget efficiently and get maximum benefits.

 

 

 

 

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3. Utilize your company’s free placement space to guide people to tourism articles 

If you want to attract customers effectively without spending advertising costs, it is very effective to use placement space in tourism articles.By naturally introducing hotel information as part of tourism content, you can attract readers’ interest and increase reservations.

We operate a portal site, “Selected Japan Travel,” which carefully selects and introduces Japan’s tourist destinations, culture, gourmet food, accommodations, etc. The total number of monthly PVs has exceeded 15,000.

　1. What is free advertising space?
This is a space where you can naturally introduce information about your hotel within the media that disseminates tourist information. By posting hotel information as part of the content in tourist spot and event information, you can attract customers without looking like an advertisement.

　2. Features of carefully selected travel to Japan 
“Selected Japan Travel” provides high-quality content based on a wealth of experience for foreign visitors to Japan, and responds to the needs of advertisers with flexible advertising plans and a variety of options.

・Content capabilities based on rich experience:
Based on our experience in producing many feature articles, this site is adept at clearly communicating the appeal of tourist destinations and accommodation facilities in an easy-to-understand manner.

・Flexible advertising plans and abundant options:
“Selected Japan Travel” offers a variety of advertising options, including banner ads, feature articles, and tie-up articles.

・High ability to attract customers due to SEO top ranking results:
We have a track record of ranking highly in SEO for articles about Japan’s leading tourist destinations, such as Kinkaku-ji and Nikko Toshogu Shrine, and reach many visitors to Japan.

>>Check the official website regarding advertising

 

 

 

 

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4. Attraction method 4: SEO and content marketing

SEO (Search Engine Optimization) and content marketing are effective techniques to increase organic traffic to your hotel over the long term. By making efforts to appear higher in search engines, you can increase the chances that your target customers will naturally visit your website, and you can expect to attract more customers.

　1. Importance of keyword selection 
First, it is important to research keywords that are likely to be searched by your target audience and select them appropriately. For example, by choosing keywords based on region and needs, such as “○○ area hotel” or “○○ convenient accommodation for sightseeing,” you can attract highly relevant customers.

　2. Create articles about tourist guides and accommodation plans 
By posting articles on your website that introduce local tourist guides and special hotel accommodation plans, you can provide information that is of interest to your target audience. For example, content such as “recommended sightseeing spots in the ○○ area” or “the best accommodation plan for family trips” becomes valuable information for users who are planning a trip, and leads to an increase in reservation rates after visiting the site.

　3. Optimize internal and external links 
By including links to other pages within your content, you can improve your site’s overall SEO effectiveness. By naturally linking related pages, such as linking from a tourist guide to an accommodation plan page, you can extend the length of time users stay on your site and improve your SEO rating. Obtaining links from reliable external sites also contributes to improving your ranking on search engines.

　4. Regular content updates 
Tourism and event information changes frequently, so it is important to update the content regularly. By constantly providing new information, you will be better evaluated by search engines and help increase organic traffic. Furthermore, by sharing new content on SNS, you can expect to reach a wide range of users.

 

 

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5. How to attract customers 5: Increase trust through word of mouth and reviews 

Word of mouth and reviews have a huge influence on attracting customers in the hotel industry. Ratings from customers who have actually stayed at your hotel are a reliable source of information for potential customers and are an important factor in motivating them to make reservations. Let’s take a look at how you can use reviews to improve your hotel’s credibility.

　1. Utilize review sites 
It is important to register your hotel on major review sites such as TripAdvisor, Google Reviews, and Booking.com and actively collect reviews. These sites are used by many people when looking for accommodation, so increasing ratings can increase a hotel’s credibility and lead to an increase in the number of reservations.

　2. Measures to elicit positive reviews 
Encourage reviews by sending a follow-up email after a stay and asking for feedback and ratings about the stay. Additionally, you can increase the number of positive reviews by conducting surveys to measure satisfaction and asking customers with high ratings to write reviews.

　3. Prompt response to negative reviews 
Responding quickly and honestly to negative reviews without leaving them unattended is the key to increasing trust. You can show your customers that you’re sincere by apologizing for problems and offering suggestions for improvement. Also, by responding positively, you will give new customers the impression that you are a reliable hotel.

　4. Promotion using word of mouth 
It is also effective to utilize “customer testimonials” and share actual lodging experiences on the official website and SNS. Through real customer feedback, you can convey the appeal of your hotel and the quality of its services, improving its credibility. Additionally, by creating content based on testimonials and reviews and appealing to other potential customers, you can further increase the effectiveness of attracting customers.

 

 

 

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 Finally 

As competition in the hotel industry intensifies, it is important to utilize a combination of effective strategies to increase your ability to attract customers. The five methods we introduced in this article—social media marketing, metasearch advertising, free listings, SEO and content marketing, and leveraging word of mouth and reviews—are all effective ways to reach your target audience and drive bookings.

By implementing each measure, staying close to the needs of your target customers, and constantly improving through data analysis, your hotel will differentiate itself from the competition and grow into a hotel of choice. Please refer to these methods and aim to continuously strengthen your ability to attract customers.