🕓 2024/9/3
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In this article, we will introduce "Sugamo Jizo-dori Shopping Street," located in Toshima Ward, Tokyo. Known as the "Harajuku for Grannies," this historic shopping street is beloved by both locals and tourists alike.
We'll explore the origins and history of the shopping street, as well as the must-visit spots and culinary delights it offers. Enjoy a stroll through Sugamo while immersing yourself in the local atmosphere and traditional culture.
Sugamo Jizo-dori Shopping Street, located in Sugamo, Toshima Ward, Tokyo, is a popular shopping district widely known as the "Harajuku for Grannies." This street is a gathering place primarily for the elderly, offering a unique opportunity to enjoy the local atmosphere and experience traditional Japanese culture and lifestyle.
At the heart of the shopping street lies Koganji Temple, famous for the "Togenuki Jizo" (Thorn-Removing Jizo). Many visitors come to this temple to pray for health and the healing of illnesses. The temple, established in the early Edo period in 1661, became known for the Togenuki Jizo in the Meiji period. The origin of the name comes from a tale in which a devout woman swallowed a talisman depicting the Jizo Bodhisattva, which then removed a thorn from her body.
The Sugamo Jizo-dori Shopping Street is home to around 200 stores, ranging from shops selling clothing, food, and household goods to traditional eateries. The street is particularly famous for local specialties like "Shio Daifuku" (salted sweet rice cakes) and "Osekihan" (red bean rice). The area also hosts various events regularly, where locals and tourists alike gather and enjoy the lively atmosphere.
The shopping street is conveniently located just a short walk from JR Sugamo Station on the Yamanote Line, making it easily accessible.
The history of Sugamo Jizo-dori Shopping Street is closely tied to the establishment of Koganji Temple (Togenuki Jizo) in 1661. Below is a detailed explanation of its main historical developments:
1. Foundation and Early History (Early Edo Period: 1661~)
The history of Sugamo Jizo-dori Shopping Street begins with the founding of Koganji Temple in 1661, originally located in Ueno before moving to Sugamo. This temple, established in the early Edo period, later became widely venerated as the home of "Togenuki Jizo," significantly influencing the development of the surrounding area. Initially, the shops in the area mainly sold items related to the temple and souvenirs for visitors.
2. Emergence of Togenuki Jizo (Meiji Period)
The name "Togenuki Jizo" became well-known during the Meiji period. It was during this time that the Jizo Bodhisattva of Koganji Temple gained fame as the "Togenuki Jizo." This name originates from a legend where a devout woman swallowed a talisman depicting the Jizo Bodhisattva, which then miraculously removed a thorn from her body. As this story spread, the temple became known for its healing powers and protection against misfortune, drawing visitors from all over Japan. Around this time, the shopping street began to expand, with more stores catering to the increasing number of worshippers.
3. Development from Pre-War to Post-War (Early to Mid-Showa Period)
In the early Showa period, Sugamo Jizo-dori Shopping Street developed further as a popular, down-to-earth shopping area. From pre-war to post-war periods, as transportation improved and more people settled in Sugamo, the shopping street became an essential part of the local community. During the post-war reconstruction era, the street was bustling with shops selling daily necessities and food, and Koganji Temple became a symbol of the area, drawing both local residents and tourists.
4. Establishment as the "Grandma's Harajuku" (Late Showa to Early Heisei Periods)
From the late Showa to early Heisei periods, Sugamo Jizo-dori Shopping Street became widely known as "Grandma's Harajuku." This nickname came from the many stores and services tailored for elderly customers. The street became synonymous with products like health goods, traditional sweets, and caregiving items, solidifying its image as a senior-friendly shopping destination. During this period, Sugamo became a popular destination for elderly visitors from all over Japan, bringing nationwide recognition to the shopping street.
5. Modern-Day Sugamo Jizo-dori Shopping Street (Late Heisei to Reiwa Periods)
From the late Heisei to Reiwa periods, Sugamo Jizo-dori Shopping Street has evolved into a shopping district that retains the nostalgic atmosphere of the Showa era while incorporating modern elements. In addition to products and services for the elderly, the street now features shops and events that appeal to younger visitors and tourists, making it a beloved spot for people of all ages. The street continues to hold onto its traditions and cultural heritage while fostering strong ties with the local community. The monthly "Jizo-san Day" festival remains a significant event, attracting many visitors and preserving the vibrant spirit of the shopping street.
Sugamo Jizo-dori Shopping Street, located in Toshima Ward, Tokyo, is a historic shopping street beloved by both locals and tourists. Known as "Grandma’s Harajuku," it is particularly popular among the elderly, offering a variety of shops and restaurants catering to their needs. However, in recent years, it has also become increasingly popular with younger generations. Here are some must-visit spots in Sugamo Jizo-dori Shopping Street.
■ Togenuki Jizo (Koganji Temple)
Famous for its Togenuki Jizo, Koganji Temple is a Soto Zen Buddhist temple located at the heart of Sugamo Jizo-dori Shopping Street. Founded in 1596, this temple is believed to offer blessings for health and longevity, attracting worshippers from all over Japan. One of the temple's main attractions is the "Arai Kannon," where visitors pour water over the statue to pray for recovery from ailments by washing the corresponding part of their own body. The temple’s monthly festivals (held on the 4th, 14th, and 24th of each month) draw crowds of locals and tourists, bringing lively energy to the entire shopping street.
■ Ganso Shio Daifuku Mizuno
Established in 1937, "Ganso Shio Daifuku Mizuno" is a long-standing wagashi (Japanese confectionery) shop famous for its shio daifuku, a delicately salted rice cake filled with sweet red bean paste. The balance of saltiness and sweetness has made this treat a favorite among wagashi lovers. The shop uses high-quality ingredients, including azuki beans from Hokkaido and glutinous rice from Miyagi Prefecture. The packaging, featuring an illustration of Togenuki Jizo, makes it a perfect souvenir.
■ Isoage Maruten Sugamo Branch
"Isoage Maruten Sugamo Branch" is a specialty shop offering fresh seafood-based products from the Ise-Shima region. Popular items include "Tako-bo" (octopus stick), "Cheese-bo," and "Ebi-mayo-bo," all served freshly fried on skewers, making them perfect for eating on the go. The shop also offers a variety of take-home options, making these delicious treats great for meals or snacks.
■ Kakigori Kobo Yukika
"Kakigori Kobo Yukika" is a shaved ice specialty shop that uses natural ice from Mount Fuji. The fluffy shaved ice is topped with homemade syrups made from seasonal fruits, offering a different flavor every day. Popular choices include "Strawberry Milk Shortcake Style" and "Pistachio Milk," making it a must-visit spot for dessert lovers. The shop serves shaved ice year-round, making it a unique destination even in winter.
■ Kifukudo
Established in 1916, "Kifukudo" is a historic bakery known for its "Anpan," a sweet bun filled with red bean paste. The bakery offers both smooth and chunky red bean paste options, each known for its rich yet refined sweetness. The retro interior adds to the nostalgic charm of Sugamo Jizo-dori Shopping Street. Other popular items include cream-filled buns, offering a taste of traditional flavors.
■ Raijindo Sohonten
"Raijindo Sohonten" is a senbei (rice cracker) specialty shop located at the entrance of Sugamo Jizo-dori Shopping Street. The shop offers a variety of freshly baked senbei, starting at 50 yen per piece, making it a popular choice for casual snacking while strolling the street. The freshly baked aroma and the ability to enjoy senbei hot from the oven add to its appeal.
■ Tobikawa
"Tobikawa" is a taiyaki (fish-shaped cake filled with red bean paste) specialty shop located near Koshinzuka Station. The shop is known for its crispy exterior and generously filled anko (red bean paste). At just 100 yen, this affordable treat is beloved by both locals and tourists, offering a nostalgic taste of traditional Japan.
In conclusion, Sugamo Jizo-dori Shopping Street is a special place where the everyday lives of locals intertwine with Japan’s traditional culture. From historic temples to long-established wagashi shops and heartwarming street food spots, every visit offers something new to discover.
The nostalgic atmosphere of this shopping street provides a comforting experience for everyone. We highly recommend visiting Sugamo Jizo-dori Shopping Street to experience its unique charm firsthand.