🕓 2025/1/29
#hanging scroll
more
Increase the ability of nursing care facilities to attract customers! Attraction strategies and tips for success
table of contents
- Effective ways to attract customers to nursing care facilities
- Specific measures to increase the attractiveness of facilities
- How to solve differentiation with hanging scrolls
Introduction
When choosing a nursing care facility, the important points for users and their families are a sense of security and a sense of specialness. While many facilities offer similar services, it is important to demonstrate unique appeal in order to differentiate yourself from other facilities and make users want to live here.
In this article, we will explain specific ways nursing facilities can effectively attract customers. We will introduce ideas for creating attractive facilities from a variety of perspectives, from disseminating information on websites and SNS, to creating a private room space where users can feel safe, and even utilizing BesKakeji, a custom-made hanging scroll service that takes advantage of Japanese culture.
1. Effective ways to attract customers to nursing care facilities
In order to increase the ability of a nursing care facility to attract customers, it is important to accurately understand the needs of the target users and their families, and to effectively promote the strengths of the facility. Below are some effective ways to attract customers.
1. Homepage enhancement and SEO measures
Your facility’s homepage is an important tool to convey the details of your services and the atmosphere of your facility. Aim for high ranking in search engines by regularly updating information and running a blog. This makes it easier for users and their families to obtain information.
[Specific measures]
(1) Keyword setting for area name + facility type:
By appropriately placing keywords that include region names on your site, such as “region name + nursing home” or “region name + nursing care facility,” your site will be more likely to appear in search results for users looking for facilities in the region.
(2) Utilization of Google My Business:
By registering with Google My Business and posting photos of the facility’s exterior and interior as well as detailed information, you can improve visibility on Google Maps and expect SEO benefits.
＞＞Click here for consultation regarding SEO measures.
2. Posting on portal site
By posting information on a portal site that introduces nursing care facilities, you can gain widespread recognition. However, since it is easy to compare your facility with other facilities, it is important to clearly describe your facility’s strengths and characteristics to differentiate yourself.
[ Specific measures ]
(1) Enrichment of detailed information:
Include comprehensive information that users want to know, such as facility features, service details, usage fees, and staff introductions.
(2) Utilization of photos and videos:
Visually conveying the exterior and interior of the facility, the status of the staff, etc. gives users a sense of security.
(3) Posting user comments:
You can increase credibility by posting impressions and experiences of actual users and their families.
3. Distribution of flyers and pamphlets
Distributing flyers and pamphlets is an effective way to directly reach local seniors and their families. By creating a design that clearly conveys the facility’s features and service content, and installing and distributing it to public facilities, medical institutions, etc., you can expect to increase awareness.
[ Specific measures ]
(1) Clarify the target group: When selecting the distribution area and installation location, clarify the target group and carry out effective distribution.
(2) Utilization of QR codes: Posting QR codes on flyers and pamphlets and directing them to websites and SNS makes it possible to provide further information.
4. Utilize SNS
By using SNS such as Facebook and Instagram to disseminate information about the facility’s daily life and events, you can reach a wide range of people. It is especially effective as a means of delivering information to users’ families and young people.
[ Specific measures ]
(1) Regular posts:
Regularly post photos and videos of events and daily life at your facility to convey the atmosphere of the facility.
(2) Utilization of advertising:
By using SNS advertising, you can effectively reach your target audience.
＞＞Click here for consultation regarding SNS operation.
5. Increase the appeal of your private room
In order to provide a space where elderly people can live with peace of mind, increasing the number of private rooms is a key point in increasing the ability to attract customers. Specific measures are shown below.
[ Specific measures ]
(1) Providing a comfortable and safe living space
Create a space where residents feel comfortable at home by placing warm furniture and lighting in the private rooms. It is also important to consider safety, such as installing handrails and using non-slip flooring.
(2) Individual personalization
By decorating private rooms with decorations that reflect the hobbies and preferences of the occupants, resident satisfaction will be increased. For example, you can create a special feeling by creating a space to display family photos of users on the wall or by installing hanging scrolls with names on them.
(3) Securing a quiet private space
To help seniors relax, consider private rooms with soundproofing measures and designs with privacy in mind. In addition, by equipping your private room with Wi-Fi, TV, and other facilities, you can enjoy online meetings with your family and daily entertainment. .
2. Specific measures to increase the attractiveness of the facility
The following specific measures are effective in increasing the appeal of nursing care facilities and making them a facility of choice for users and their families.
1. Strengthen branding
It is important to clarify the uniqueness and strengths of the facility and make it known to the local community and target audience. This allows us to differentiate ourselves from other facilities.
[ Specific measures ]
(1)Clarification of the facility’s philosophy and vision: We clearly state the value provided by the facility and the direction we are aiming for, and share it with all staff.
(2)Create a logo or slogan: Create a logo or tagline that reflects your facility’s character and values and use it consistently in brochures, websites, and more.
(3) Staff education: Increase consistency across the facility by ensuring that all staff members understand the facility’s branding and reflect it in their daily work and customer interactions.
2. Improving the quality of service
Improving the quality of the services you provide will improve user satisfaction and lead to the acquisition of new users through word of mouth and reputation.
[ Specific measures ]
(1)Improving staff skills: We hold regular training and study sessions to improve nursing care techniques and communication skills.
(2)Collecting user feedback: We regularly conduct surveys and interviews, which we use as reference for service improvement.
(3) Enhancement of individual care: We create care plans that meet the needs and requests of each user and strengthen individual support.
3. Specific measures to increase the attractiveness of the facility
In order to increase the appeal of nursing care facilities, it is important to provide a special feeling that makes users feel like they want to live here. In particular, innovations focused on private rooms can greatly improve user satisfaction.
A private room is an important space where users can feel safe and be themselves. The following ideas can be considered to make this space even more special.
[ Specific measures ]
(1) Decorations tailored to each user
Display paintings and works related to your hobbies, designs that utilize your favorite words and themes, etc.By incorporating decorations based on the user’s hobbies and past experiences, we create a special feeling of “your own space” in the private room.
(2) Changing decorations to reflect the seasons
By periodically changing the decorations and accents of private rooms with the seasons, we will create a way for residents to enjoy the changing seasons. This brings color and freshness to your daily life.
(3) Creating a space that brings out fun and independence
We aim to create a facility where users feel like “I definitely want to go” rather than “I have no choice,” and incorporate spatial presentation based on their hobbies and preferences. In particular, initiatives that apply the entertainment aspect of gambling provide new value that arouses the interest of users and encourages them to revitalize their mind and body while having fun.
For example, by using activities that incorporate casino gaming (such as roulette and card games), which have recently become a hot topic, we provide a space where users can casually enjoy themselves. Anyone can participate with confidence as it utilizes pure gameplay rather than gambling for money.
3. How to solve differentiation with hanging scrolls
Incorporating gambling elements may feel like a high hurdle for operating a nursing care facility. However, creating a special space where users can feel comfortable is extremely effective in differentiating your facility. As a step toward that goal, “BesKakeji”‘s hanging scroll service is very effective.
By displaying hanging scrolls in private rooms designed to match the names and preferences of each user, we can provide a special space that emphasizes individuality. This approach not only allows users to feel safe and secure in their own home, but also brings uniqueness to the entire facility.
・What is BesKakeji?
“BesKakeji” is a service that provides custom-made hanging scrolls with the user’s name and favorite color. By using this service, it is possible to create a space that respects the individuality of each user.
・Points of differentiation using BesKakeji
(1) Create a special feeling with a hanging scroll with your name on it
By displaying a hanging scroll with the user’s name in the private room, we provide a special experience that makes you feel like you have your own private space. Hanging scrolls have the traditional charm of Japanese culture, yet can be customized in a modern way, giving users and their families a deep sense of satisfaction.
(2) Select your favorite color and design
With BesKakeji, users can choose their favorite colors and themes, allowing them to create a design that fully reflects their individuality. This makes the whole room feel more personal and warm.
Making hanging scrolls at BesKakeji
We produce completely custom-made, original hanging scrolls.We work with vendors who can produce traditional hanging scrolls, and we are able to create original designs, from the creation of the work to the selection of the hanging scroll.
Click below for details.
Finally
In order to increase the appeal of a nursing care facility and become a facility of choice for users and their families, it is essential to go beyond simply providing services and create a space that makes people feel that the time they spend here is special. As introduced in this article, disseminating information using the homepage and SNS, creating ways to enhance the charm of private rooms, and introducing custom-made services such as “BesKakeji” are effective ways to improve the value of the entire facility.
By providing spaces and services tailored to each user, we can build relationships of trust and differentiate our facilities. Let’s actively promote these initiatives and aim to become a nursing care facility where users and their families can truly feel that they are glad they came here.
