🕓 2025/10/12
#Japanese sake
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A one-day trip to the Seven Storehouses: Walking through Sugitama and Shirakabe, the capital of tanrei and dry sake
table of contents
- What sake to enjoy in Niigata and Echigo
- “Recommended sake breweries” in Niigata and Echigo
- Niigata/Echigo “Recommended Sake Selection”
- “Model course” touring Niigata, Echigo and sake breweries
Introduction
Niigata/Echigo is a region where the craftsmanship of Echigo chief brewers and the polishing of high-quality sake rice, such as Gohyakumangoku, are intersected on top of this blessed climate: clear water from the melting snow of the Shinano and Agano rivers, and low-temperature fermentation fostered by long winters. The town, which stretches from Niigata Station to Furumachi and Nuttari, is dotted with white-walled storehouses and red brick buildings, and welcomes travelers with wells for brewing water and sake breweries directly operated by breweries.
The scent of moromi on the wind, the cedar balls swaying in front of the eaves, and the memories of the Kitamaebune business that follow beneath your feet – this journey is a story that you can enjoy with all five senses, as the nature of the snowy country and the wisdom of the Echigo brewer blend together as you drink more and more cups. Now, let’s go to the heart of the sake region and paint a tanrei dry note.
- 1. What is the sake you can enjoy in Niigata and Echigo?
- 2. “Recommended sake breweries” in Niigata and Echigo
- 1. Asahi Sake Brewery Co., Ltd. | A prestigious family in Echigo-Nagaoka that produced “Kubota”
- 2. Ishimoto Sake Brewery Co., Ltd. | Origin of “Koshino Kanbai”, continues to be dry
- 3. Umi Jozo Co., Ltd. | Enjoy the world of fermentation at “Uonuma no Sato”
- 4. Yoshinogawa Co., Ltd. Established in 1548, Nagaoka’s oldest storehouse and museum
- 5. Imayo Tsukasa Sake Brewing Co., Ltd. | An open brewery with all “junmai” within walking distance of Niigata Station
- 6. Kikusui Sake Brewing Co., Ltd. | Shibata’s innovative group that brought “Funaguchi” to the world
- 3. “Recommended Sake Selection” from Niigata and Echigo
- 1. Hakkai Jozo (Hakkaisan Special Honjozo)｜Minamiuonuma City/Nagamori (Uonuma Village)
- 2. Asahi Sake Brewery〈Kubota Senju Junmai Ginjo〉
- 3. Ishimoto Sake Brewery〈Koshino Kanbai Junmai Ginjo Sai〉
- 4. Kikusui Sake Brewery (Funaguchi Kikusui Ichiban Shibori)
- 5. Imayo Tsukasa Sake Brewery〈IMA Sake for Oysters (Junmai)〉
- 6. Yoshinogawa (Gokujo Yoshinogawa Ginjo)
- 4. “Model course” that tours Niigata/Echigo and sake breweries
- ①｜Half-day course to enjoy the breeze of the port town and the scent of storehouses (around Niigata Station)
- ②｜Kura tour & train trip 1 day full course (city + Kaetsu area)
- Finally
1. What is the sake you can enjoy in Niigata and Echigo?
1 | What sake to enjoy in Niigata and Echigo
Niigata’s sake is born from the blessings of this snowy country. Soft water polished by melting snow, and a long cold winter. The clear brewing water that does not give off unpleasant tastes and the climate that is suitable for slow fermentation fosters a clean, crisp flavor.
The star sake rice “Gohyakumangoku” was also born in Niigata. It is polished to the center of the grain, has an elegant aroma, and has a sharp aftertaste. He is a key player in expanding the image of so-called “tanrei dry Niigata sake.”
Recently, efforts have been made to label the country of origin, and careful research and human resource development are also active. Thanks to this foundation, where traditional techniques are supported by the latest knowledge, Niigata’s sake continues to evolve neatly and deliciously to this day.
2 | A day on foot exploring white walls and river breezes (around Niigata Station)
When you arrive at Niigata Station, first take a detour to Ponshukan, which is directly connected to the station. With coins in hand, sample some of the prefecture’s famous sake and compare. As soon as I arrived, I was completely in Niigata mode.
Once you’ve warmed up, take a walk from the station to Imayoro Tsukasa Sake Brewery. This is a rare working sake brewery that you can walk to in the middle of town. Surrounded by aromas on a tour of the brewery and discover your tastes through tastings – your taste buds will be awakened by your travels.
In the afternoon, head to the Nuttari area. Take a leisurely stroll through Nuttari Terrace Shopping Street, a renovated old market building, while enjoying a cafe or a snack. It’s a pleasant street that blends Showa retro and modern times.
The last stop is Bandai Bridge, which spans the Shinano River. Enjoy the sunset and enjoy the river breeze as you cross the beautiful curved bridge. White walls, cedar balls, and the city of water—the views of the day all flow together into one.
3 | “Tradition x Innovation”—The story of a sake production area that continues into the future
At the beginning of spring, sake lovers in Niigata get excited about Niigata Sake no Jin. Breweries from all over the prefecture come together, and you can try out one bottle after another. It’s a festival that will bring smiles to both beginners and experts alike.
Behind the scenes, research institutes and universities support research into yeast and sake rice, and the learning of producers. The careful craftsmanship of Niigata is accompanied by a scientific eye, giving Niigata’s sake a timeless yet new quality that is reliable.
| item | Content |
|---|---|
| location | Niigata Prefecture (center: Niigata City) |
| Main tourist destinations | Bandai Bridge, Nuttari Terrace Shopping Street, Shinano River Walking Path |
| Japanese sake spot | Ponshukan (Niigata Station store), Imayo Tsukasa Sake Brewery (kura tour/tasting), breweries in various places (Koshino Kanbai <Ishimoto Sake Brewery>, Kikusui Sake Brewery, Asahi Sake Brewery, Hakkai Jozo, Yoshinogawa, Aoki Sake Brewery, etc.) |
| annual event | March “Niigata Sake no Jin” (Toki Messe) |
We are currently launching a tourist destination x sake site.This is a site where you can get the information you want that you didn’t have before.We will be adding more information in the future, so please bookmark it.
2. “Recommended sake breweries” in Niigata and Echigo
The snow that accumulates on the Echigo Plains, the melting water from the Iitoyo and Echigo Mountains, and the nation’s leading producer of sake rice – a variety of brewers have honed their own styles on this terroir.
Here, we have carefully selected representative items that are perfect for your “Seven Storehouse Tour”. We have also organized practical information that will be useful for your trip, such as whether there are tours or direct sales stores.
1. Asahi Sake Brewery Co., Ltd. | A prestigious family in Echigo-Nagaoka that produced “Kubota”
Exhibition: https://www.asahi-shuzo.co.jp/
A major city in the central part of the prefecture, known for Kubota, Etsushu, and Mt. Asahi. Using underground water from the Shinano River, thorough hygiene management, and low-temperature fermentation, we produce clean, crisp sake. On the premises is Shorikaku, a registered tangible cultural property, and across the road is Shurakunosato Asahiyama, a direct sales and restaurant building. Reservations are required for brewery tours, where you can learn about the brewing equipment and the history of the brand.
| item | Content |
|---|---|
| Official name | Asahi Sake Brewery Co., Ltd. |
| Founding year | 1830s (Tenpo period) |
| Main brands | Kubota/Etsushu/Mt. Asahi |
| visit | ○ Reservation required (dates may be specified) |
| Tasting | ○ Available at direct sales stores and attached facilities (fees apply) |
| Direct sales office | Asahiyama (584-3 Asahi, Nagaoka City, Niigata Prefecture) |
| access | Approximately 15 minutes on foot from JR Raigoji Station / Approximately 15 minutes by car from Nagaoka IC on Kanetsu Expressway |
2. Ishimoto Sake Brewery Co., Ltd. | Origin of “Koshino Kanbai”, continues to be dry
Exhibition: https://koshinokanbai.co.jp/
A brewery in Kamedago, Niigata, which was famous for its “Koshino Kanbai”. From an early stage, it was thoroughly refined and fermented at low temperatures for a long period of time, establishing the original form of “Tanrei Dry”. Currently, we do not offer regular brewery tours for the general public, but the brewery’s philosophy lives on in each brand.
| item | Content |
|---|---|
| Official name | Ishimoto Sake Brewery Co., Ltd. |
| Founding year | 1907 |
| Main brands | Koshino Kanbai (white label/separate selection/special selection/solid/golden solid, etc.) |
| visit | × No general tours (excluding events, etc.) |
| Tasting | × No general tasting information available at the brewery (possible at special stores/events) |
| Direct sales office | (No directly managed permanent store sales information) |
| access | Good access by car from JR Kameda Station and Niigata Station (847-1 Kitayama, Konan Ward, Niigata City) |
3. Umi Jozo Co., Ltd. | Enjoy the world of fermentation at “Uonuma no Sato”
Exhibition: https://www.hakubotan.co.jp/
A prestigious restaurant in Minamiuonuma, an area with heavy snowfall. We have developed a complex called “Uonuma no Sato,” centered around “Hakkaisan,” where you can experience the culture of koji and fermentation. With a snow storage room, museum, bread and sweets, soba restaurant, craft beer, and whiskey storage, it’s the perfect base for a sake trip. There are also seasonal and time-limited tours (reservations required).
| item | Content |
|---|---|
| Official name | Hakkai Jozo Co., Ltd. |
| Founding year | 1922 |
| Main brands | Hakkaisan (sake) / Amasake made only with koji / Raiden beer and others |
| visit | △ Tours of facilities, snow room, etc. are available (limited dates, reservations required, fees apply) |
| Tasting | ○ Available at “Yukimuro Sennen Kojiya” etc. (mainly paid) |
| Direct sales office | Yukimuro Sennen Kojiya (Minamiuonuma Nagamori/Uonuma Village) |
| access | Around Itsukamachi Station on the Joetsu Line / Approximately 15 minutes by car from Muikamachi IC on the Kanetsu Expressway |
4. Yoshinogawa Co., Ltd. Established in 1548, Nagaoka’s oldest storehouse and museum
Exhibition:https://yosinogawa.co.jp/
A long-established store based in Settaya, Nagaoka. The Sake Museum Jogura on the premises is a visitor facility that has been renovated from a warehouse that is a registered tangible cultural property of Japan, and includes exhibits, a shop, and a standing SAKE bar. You can enter without reservation and enjoy limited edition sake and craft beer..
| item | Content |
|---|---|
| Official name | Yoshinogawa Co., Ltd. |
| Founding year | 1548 |
| Main brands | Yoshinogawa/Gokujo Yoshinogawa/Minamo and others |
| visit | ○ Brewery (free to view exhibits, free admission) *Visits to the brewing process will be scheduled separately. |
| Tasting | ○ Available at the brewery’s SAKE bar (charges apply) |
| Direct sales office | Sake Museum Brewery (4-8-12 Settaya, Nagaoka City, Niigata Prefecture) |
| access | About 10 minutes walk from JR Miyauchi Station / About 15 minutes by car from JR Nagaoka Station |
5. Imayo Tsukasa Sake Brewing Co., Ltd. | An open brewery with all “junmai” within walking distance of Niigata Station
Exhibition: https://imayotsukasa.co.jp/
A brewery founded in 1767, located in the town of Nuttari, Niigata City. In 2006, it was a pioneer in switching to “all junmai-zukuri” rice, and it’s also attractive because it’s easily accessible on foot from the station. Brewery tours are available year-round (reservations recommended), and some tours are available in English. Tastings are always available at our retail store.
| item | Content |
|---|---|
| Official name | Kikusui Sake Brewery Co., Ltd. |
| Founding year | 1881 |
| Main brands | Funaguchi Kikusui Ichiban Shibori/Kikusui Dry/Mukantei and others |
| visit | ○ Advance reservation required (charges apply) |
| Tasting | ○ Possible within the facility (fees apply) |
| Direct sales office | Kura GARDEN (750 Shimagata, Shibata City, Niigata Prefecture) |
| access | By car from JR Shibata Station or Kaji Station / Approximately 15 minutes by car from Seiko Shibata IC on the Nihonkai Tohoku Expressway |
6. Kikusui Sake Brewing Co., Ltd. | Shibata’s innovative group that brought “Funaguchi” to the world
Exhibition: https://kikusui-sake.com/
A popular brewery known for its canned raw unprocessed sake, “Funaguchi Kikusui Ichiban Shibori.” At our main brewery in Shibata City, we offer brewery tours (charges apply) that require advance reservations. The KIKUSUI Sake Culture Institute/Kura Garden, a visitor facility with an on-site shop and cafe, is also a fun base for your stay.
| item | Content |
|---|---|
| Official name | Kikusui Sake Brewery Co., Ltd. |
| Founding year | 1881 |
| Main brands | Funaguchi Kikusui Ichiban Shibori/Kikusui Dry/Mukantei and others |
| visit | ○ Advance reservation required (charges apply) |
| Tasting | ○ Possible within the facility (fees apply) |
| Direct sales office | Kura GARDEN (750 Shimagata, Shibata City, Niigata Prefecture) |
| access | By car from JR Shibata Station or Kaji Station / Approximately 15 minutes by car from Seiko Shibata IC on the Nihonkai Tohoku Expressway |
3. “Recommended Sake Selection” from Niigata and Echigo
Niigata, which is close to both the ocean and the mountains, is a “kingdom of food-drinking sake” blessed with soft water polished by melting snow. The area is famous for producing “Gohyakumangoku” sake rice, and has cultivated the elegant and sharp “Niigata Tanrei” style. Furthermore, the prefecture’s unique sake rice “Etsudanrei” has also appeared, and each brewery is producing one after another, with its lightness and fullness. Here, we will introduce representative brands that are packed with brewery philosophy and that you should try first, categorized by use.
1. Hakkai Jozo (Hakkaisan Special Honjozo)｜Minamiuonuma City/Nagamori (Uonuma Village)
Exhibition: https://www.hakkaisan.co.jp/
Beautiful sharpness with a soft texture. As it cools, its outline becomes clearer, allowing the flavor of the rice and light acidity to pass through easily. When warmed, the aroma spreads gently, and the sweetness of soup stock and simmered dishes is elegantly enhanced. Even when cooking with oil, it doesn’t leave a heavy aftertaste, and it accompanies the meal from start to finish.
Because it is a classic, it has a deep pocket, and its range is vast, including tempura, hot pot, grilled fish, and ohitashi. It’s a reliable “household item” that you reach for naturally from the refrigerator when you’re in doubt.
| item | Content |
|---|---|
| type | Special Honjozo |
| taste | Refreshing and light/soft taste |
| How to drink | Cold sake ◎ / Room temperature ○ / Warm ◎ |
| Compatible dishes | Salt-grilled Nodoguro, tempura, yosenabe, wild vegetable ohitashi |
| Where can I buy/drink it? | Uonuma no Sato “Sennen Kojiya”, prefecture special store, Ponshukan (Niigata Station), etc. |
2. Asahi Sake Brewery〈Kubota Senju Junmai Ginjo〉
Exhibition: https://www.asahi-shuzo.co.jp/
It has a quiet scent and a neat sharpness. When cooled, it has a clear texture that enhances the delicate sweetness of white fish and sushi without disturbing it. As the temperature rises a little, the flavor of the rice loosens, and the aftertaste is smooth and dry.
It goes well with dishes that have good seasonings, such as yuzu, ginger, lemon, and a small amount of butter, and is an excellent choice that won’t disturb the table whether you place it in Japanese, Western, or Chinese cuisine. The type that you can place at the center of your everyday dining table, and the more you drink the glass, the more the goodness will gradually come out.
| item | Content |
|---|---|
| type | Junmai Ginjo (50% koji rice/55% kakemai rice polishing design) |
| taste | Neat sharpness/gentle scent/good balance |
| How to drink | Cold sake ◎ / Room temperature ○ |
| Compatible dishes | Sushi/sashimi, white fish meuniere, pork shabu, chicken nanban |
| Where can I buy/drink it? | “Sake Raku no Sato Asahiyama” (directly managed), prefecture special store, Ponshukan, etc. |
3. Ishimoto Sake Brewery〈Koshino Kanbai Junmai Ginjo Sai〉
Exhibition: https://koshinokanbai.co.jp/
The aroma is modest and the taste is pure. From the first sip, it slides smoothly down your throat, and the aftertaste disappears without a sound. It doesn’t destroy the umami layer of dashi, kelp, or white soy sauce, so it overlaps surprisingly naturally with the delicate sweetness of simmered dishes and bowls. It goes well with the salty scent of the seafood and the gentle sweetness of the dashimaki egg. You can also enjoy the “dual nature” of the rice, where the minerality becomes more pronounced when it is cooled, and the roundness of the rice becomes more apparent when the temperature rises. It’s a balancer that sits quietly alongside your food, resetting your palate after a meal and inviting you to the next bite.
| item | Content |
|---|---|
| type | Junmai Ginjo (milled rice 55%) |
| taste | Gentle Ginjo incense/light and pure |
| How to drink | Cold sake ◎／Hanachire○ |
| Compatible dishes | Boiled flatfish, dashimaki, kobako crab, camembert |
| Where can I buy/drink it? | Official online, special store in the prefecture |
4. Kikusui Sake Brewery (Funaguchi Kikusui Ichiban Shibori)
Exhibition: https://www.kikusui-sake.com/
The fresh scent the moment you open the can, the thickness that makes you feel good when you put it in your mouth – a bottle that conveys the pleasure of “freshly squeezed”. Since it is not pasteurized or added with water, it has a fruit-like juiciness and richness, but the aftertaste is surprisingly light. If you let it cool down, the outline will firm up, and it won’t fall apart even if you put ice on it and put it on the rocks. It can stand up to punchy flavors such as fried chicken, teriyaki, pizza, and cheese, and is extremely satisfying as a “reward tin” for outdoor activities or drinking at home. We also recommend pouring it into small glasses and slowly enjoying the aroma and temperature change.
| item | Content |
|---|---|
| type | Raw sake (can)/19% alcohol |
| taste | Fresh & Rich/Juicy |
| How to drink | Chill well (either in a can or in a glass) |
| Compatible dishes | Fried chicken, teriyaki chicken, pizza, cheese snacks |
| Where can I buy/drink it? | Kikusui directly managed shops, prefecture mass retailers/special stores, Ponshukan, etc. |
5. Imayo Tsukasa Sake Brewery〈IMA Sake for Oysters (Junmai)〉
Exhibition: https://www.imayotsukasa.com/
As the name suggests, this bottle is designed to help you enjoy delicious oysters. It is low in alcohol and has a light taste, and the refreshing acid derived from malic acid goes perfectly with the minerality of the shellfish. If you’re eating raw oysters, use this alcohol instead of lemon, and if you’re frying oysters, it will drain the oil quickly, creating a rhythm that will make you want the next bite.
When poured into a wine glass, the fruitiness opens up, and it blends seamlessly into white wine dishes such as appetizers, carpaccio, and caprese made with herbs and citrus. It’s a new addition to your fridge that you’ll want to keep on hand as your seafood companion.
| item | Content |
|---|---|
| type | Junmaishu (rice polishing ratio 65%/Alc. 12%) |
| taste | Refreshingly sweet and sour and juicy |
| How to drink | Cold sake◎ (wine glass recommended) |
| Compatible dishes | Raw oysters, fried oysters, carpaccio, caprese |
| Where can I buy/drink it? | Tsukasa Imayo direct sales store/official online, prefecture special store, Ponshukan |
6. Yoshinogawa (Gokujo Yoshinogawa Ginjo)
Exhibition: https://sake-yoshinogawa.shop/
A clear aroma, a smooth mouthfeel, and a clean dry aftertaste – a classic that embodies the essence of “Niigata Ginjo”. When cooled, a refreshing aroma emerges, and at room temperature, the flavor spreads quietly. It goes well with seafood, of course, but also with the smoothness of hegi soba, the flavor of kombujime, and the light sweetness of chilled yakko.
It gently pushes out low-fat dishes and adjusts the seasoning. It’s easy to recommend even to first-timers, and if you keep it on hand, you’ll feel confident that it goes with anything today.
| item | Content |
|---|---|
| type | Ginjo (rice polishing ratio 55%/Gohyakumangoku 100%) |
| taste | Transparent dry/refreshing aroma |
| How to drink | Cold sake ◎ / Room temperature ○ |
| Compatible dishes | Hegi soba, white fish kombujime, chilled yakko, seasonal tempura |
| Where can I buy/drink it? | “Sake Museum Jozo” shop, official online store, prefecture special store |
4. “Model course” that tours Niigata/Echigo and sake breweries
Starting from JR Niigata Station, Niigata’s strength lies in its abundance of sake drinking spots that can be visited on foot, both inside the station and in the town. After making your debut with sake at Ponshukan, which is directly connected to the station, we took a walk to Imayoshi Sake Brewery in the middle of town. Take a breather on the Nuttari Terrace, a renovated retro market, and soak up the breeze at the Bandai Bridge over the Shinano River, making your “Niigata Sake Time” all the same, even if it’s only for half a day.
If you have an extra day to spare, take the JR train to Kaetsu no Kura in the afternoon and take a full-scale tour of the brewery. Transportation is mostly by train, so you can enjoy tasting without worrying about the driver.
①｜Half-day course to enjoy the breeze of the port town and the scent of storehouses (around Niigata Station)
🕒 Required: Approximately 4 hours | 🧭 Difficulty: ★☆☆ (Mostly flat, mostly walking) | 🍶 2-3 spots for easy tasting
Starting from the station, you can condense all the famous spots in Niigata, the sake producing area, within a short distance, all within walking distance. This is an easy course that allows you to taste sake at a good pace, from drinking sake to visiting a brewery to walking around a retro town to seeing the evening view on a bridge.
| time zone | Spots & experiences |
|---|---|
| 10:00 | Start at JR Niigata Station. Go to “Ponshukan Niigata Station Store” which is directly connected to the station. With coin-based sake (choco + 5 coins), try representative brands from each brewery in the prefecture and find the “direction” you want to drink today. There are also plenty of shops and corner stores. |
| 11:00 | Imayo Tsukasa Sake Brewery (about 15 minutes walk). During the brewery tour (reservation required), you can sample sake while listening to stories about the breweries, tools, and preparation that are unique to town breweries. There is also an English guide slot. |
| 12:15 | Nuttari Terrace Shopping Street. Take a break at a cafe or sweets. Many stores are closed on Tuesdays and Wednesdays, so the best time to visit is Fridays through Sundays and the days when the morning market is held. |
| 13:30 | Stroll along the Bandai Bridge and the Shinano River. Cool down by walking through the arch, which is an important cultural property, and admiring the river breeze and cityscape. |
| 14:00 | We returned to JR Niigata Station and dispersed. Buy your favorite brand as a souvenir inside the station. |
②｜Kura tour & train trip 1 day full course (city + Kaetsu area)
🕒 Required approximately 7 hours | 🧭 Difficulty ★★☆ (walking + JR transportation) | 🍶 Easy tasting 3-4 spots
In the morning, we took the classic route from Niigata Station to the town, and in the afternoon, we took the JR train to Shibata and toured the brewery of Kikusui Sake Brewery, which is known for its “Funaguchi,” a canned raw unprocessed sake. The train journey takes about 35-45 minutes on the Hakushin Line. On the way back, you can have a “comprehensive review” and drink sake at Niigata Station in the evening.
| time zone | Spots & experiences |
|---|---|
| 09:30 | JR Niigata Station → Ponshukan (directly connected to the station). A light sake tasting in the morning. Limited edition and seasonal sake may also be available. |
| 10:15 | Imayo Tsukasa Sake Brewery (walking). Go to the morning tour (reservation required). There is also plenty of content for visitors, including photo-friendly spots and costume experiences. |
| 11:45 | Lunch at Nuttari Terrace. Unique shops such as delicatessen, bakery, and sweets shops are gathered in a row house that used to be a market. Please check in advance on business days. |
| 12:50 | Move to Shibata by JR(Niigata → Shibata/JR Hakushin Line, approximately 35-45 minutes). While looking at the Echigo plains from the train window, I paced myself in preparation for the afternoon brewery tour. |
| 14:00 | Kikusui Sake Brewery “Kikusui Sake Culture Research Institute” brewery tour (reservation required, fee required). You can watch the manufacturing process through the glass walkway, display sake vessels and materials, and also have direct sales and a cafe, so you can “see, learn, and buy” all at once. |
| 16:00 | Shibata Station → Return to Niigata Station by JR. After arriving at the station, go back to Ponshukan for a “complete review” of sake and purchase souvenirs. |
| 17:30 | Dinner in the Furumachi/Bandai area. Finish off with a pairing of local flavors such as Nodoguro, Kanburi, and Hegisoba with Niigata sake. |
Finally
Water polished by snow and cedar balls swaying in the white-walled storehouse. From the river breeze blowing along the Shinano River, to the alleys in the town, to the mountains beyond the countryside, Niigata’s landscapes are always filled with hints of sake. Clear, neat, and sometimes plump. The craftsmanship of the Echigo toji and the rice and water of Niigata combine to create a cup that is quietly imbued with the four seasons and the rhythm of life in this region.
Every time you drink a glass, the purity of the melting snow, the blessings of the sea and fields, and the tenacious passion of the brewers emerge as a gentle aftertaste – that is the real pleasure of Niigata, the place where sake is produced. May today’s journey be an encounter with your favorite bottle that will accompany your daily dining table. The next time you visit, a different look of Niigata sake will be waiting for you.
